Audience growth
The email list should become Ledge’s owned audience: weekly digest, urgent local notices, meeting reminders, event submissions and sponsorship opportunities.
Email, first name, community, interests, consent timestamp, source page, status, last emailed, notes.
CASL note: use clear consent wording, identify Ledge Media Group, include contact info, and provide unsubscribe in every campaign.
Add signup CTA to homepage, story pages, City Hall coverage and footer. Use QR code at meetings/business counters.
Tag readers by community and interest: City Hall, public safety, events, business, ads/sponsorship.
Every Thursday: “Boundary Briefing” with top stories, meeting watch, weekend events and reader tips request.